Branding
Presentation Of Institutional Proposals In The Branding Of Breeders
Today, the importance of “branding” is undeniably understood all over the world and in every field. Inventors remain behind the camera, not on the stage, in all processes until they reach the consumer. Although everything starts with the invention, the name of the inventor is mostly unknown. Here, the brand can be used to ensure this recognition. Since branding requires a holistic strategy, it should be planned with a corporate management approach.
Initiation And Follow-Up Of The Trademark Registration Application
After the branding decision is made and the strategy is planned, it is necessary to initiate the trademark registration before the Turkish Patent and Trademark Office by deciding on the brand suitable for the market and to follow up until the registration is realised.
Integrated Trademark Fight Management
- LICENSING OF THE TRADEMARK : In addition to the licence rights of the inventor on the patent, the trademark created by the inventor will also have a field of use in the continuation of the trade of the products subject to the patent or in other related products. It will be necessary to plan the granting of this authorisation of use through licence agreements and prepare the contents of the agreement.
- TAKING MEASURES TO PREVENT THE EXPIRY OF THE TRADE MARK: The registration of a trade mark alone does not keep it alive forever. The trademark owner should make renewals to make the trademark valid and should not cause a period of “non-use” that will cause cancellation.
- COMBATING INFRINGEMENT : The growth and widespread use of trade marks also makes them vulnerable to malicious attacks. For this reason, methods such as filing infringement lawsuits for cease and desist, filing complaints to the Prosecutor’s Office, taking necessary precautionary and seizure measures in the processes, including compensation claims, are used to combat infringements against trademarks.
- PREVENTING THE REGISTRATION OF SIMILAR TRADEMARKS : In the event that third parties apply for the registration of the same or very similar trademark of an existing trademark, objections are filed before the Turkish Patent and Trademark Office in order to prevent these applications.
